insight. business & design consultancy
The rebranding was executed after a comprehensive brand audit of Answers to Business, consultancy. The company is compassionate towards its clients and offers bespoke services that culminate in a long lasting relationship with the firm. The rebranding evokes a sense of confidence in its business methods and consultancy services with the square edges. The firm also exudes a creative aspect that is represented by the splash of yellow in the form of the 'i' as well as a circle (dot). The 'i' represents each clients bespoke needs that insight caters to with innovation, creativity and boldness, while the grey square provides a neutral base signifying a focussed, business management approach.