Sancharee Saha


Abu Dhabi International Petroleum Exhibition & Conference 2019
Concept, Design & Art Direction for Promotional Videos 

Oil & Gas | Abu Dhabi National Oil Company | UAE

The Brief

2019 being the year that everyone recognises the industrial shift to the Internet of Things and manufacturing automation, as thought leaders in the oil & gas industry, ADIPEC needed to showcase themselves as being fully informed and the go-to exhibition for the latest information about the 4th Industrial Revolution.

The Lyrics

The ADIPEC brand has always been very corporate and formal in its tone of voice as it caters to industrialists of a variety of sectors. By capitalising on the brand’s primary colour, I used the concept of a blueprint to demonstrate the strength of ADIPEC’s understanding of the 4th Industrial Revolution, making them the platform that brings together experts from around the world to its visitors.

The Melody

The Announcing Video

Social Media Promotion

Arabic Video