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Abu Dhabi International Petroleum Exhibition & Conference 2019
Concept, Design & Art Direction for Promotional Videos 


Oil & Gas | Abu Dhabi National Oil Company | UAE





The Brief


2019 being the year that everyone recognises the industrial shift to the Internet of Things and manufacturing automation, as thought leaders in the oil & gas industry, ADIPEC needed to showcase themselves as being fully informed and the go-to exhibition for the latest information about the 4th Industrial Revolution.




The Lyrics


The ADIPEC brand has always been very corporate and formal in its tone of voice as it caters to industrialists of a variety of sectors. By capitalising on the brand’s primary colour, I used the concept of a blueprint to demonstrate the strength of ADIPEC’s understanding of the 4th Industrial Revolution, making them the platform that brings together experts from around the world to its visitors.





The Melody





The Announcing Video











Social Media Promotion













Arabic Video









 © SANCHAREE SAHA 2019