Al Furjan Villas by Nakheel
Desktop & Mobile Microsites UX/UI
Real Estate | Nakheel | Dubai, UAE
The user experience brought about some interesting insights that showed home buyers like to have a quick snapshot of the property on a single page site. The key take away was the fact that most users tend to scroll through the sites with an objective to reach the end as quickly as possible while absorbing information that easily stands out.
Users also responded to easy-to-follow, direct actions like ‘download brochure’ and ‘call this number.’
These key insights led to a single page website that gave the users a quick overview of the entire project with all the basic information needed for them to initiate a conversation with the sales team.