Real Estate | Saudi Arabia
Asateer in Arabic, means legend, a story or event so impressive, that it borders on being an unforgettable dream, standing the test of time. This is how the brand wished to be perceived through it's identity, representing it’s esteemed ideals while also portraying strength through simplicity.
The brand mark has been designed in a dual shade watercolour style, with the Al Anqaa (the Phoenix) as the mythical inspiration.
The colours orange and magenta represent those of the sunrise. It depicts the ‘dawn of a new era’ in Saudi Arabian real estate.
The form of the letter A hints at its Arabic influences