JUMBLE
Brand Development & Visual Language
Leisure & Entertainment | Landmark Group | Dubai, UAE
The Jumble launch campaign saw some unique ideas that were developed to define the brand’s visual identity, it’s tone of voice and eventually its launch.
![](https://freight.cargo.site/t/original/i/83f48bd6386638e676342a7ce0e4ba9fb37a5155de76685acd14188775230326/Screen-Shot-2018-05-17-at-4.49.47-PM.png)
The Brief
Jumble is a unique team experience in an URBAN maze in Dubai. Jumble is unconventional and completely quirky where one takes on a progressive series of physical and mental challenges.
The Lyrics
The brand strategy defined Jumble to provoke curiosity about it’s product offering and thus calculated in it’s marketing approach.
“The ultimate indoor activity in Dubai.”
“Have you got what it takes to beat Jumble?“
![](https://freight.cargo.site/t/original/i/40331a29470b13e6f2b7bff04f7a5d6bb1b74b5cc0136d5134d5ecb06d4c18aa/Screen-Shot-2018-05-17-at-4.49.53-PM.png)
With so many constraints, we eventually came up with a visual language that portrayed disruption, intrigue and a competitive challenge.
![](https://freight.cargo.site/t/original/i/62df59e7af3d2e89141a6560dfe6e770c7828a293e22a9b0b873ce91e9f7d816/Screen-Shot-2018-05-17-at-4.49.59-PM.png)
![](https://freight.cargo.site/t/original/i/2583cafe82852a33c4e1ad08b244d4af9f1097eae524568e1e19f0c3441915d8/Screen-Shot-2018-05-17-at-4.50.05-PM.png)
![](https://freight.cargo.site/t/original/i/681bd93aae11aae885159f43bb8f961047bdef6f4f4fd03f4f52d867f4292879/Screen-Shot-2018-05-17-at-4.50.10-PM.png)
![](https://freight.cargo.site/t/original/i/8b5c218ddea722e331fc7c3cfce980bebdd109fded4be9019a24b90a593c9ccf/Screen-Shot-2018-05-17-at-4.50.16-PM.png)
![](https://freight.cargo.site/t/original/i/a25744af8ff6d7eada210236c6bdca0053cbed556cc89ceb45fdb433c5e41cf7/Screen-Shot-2018-05-21-at-5.23.56-PM.png)
Pre Tease Campaign
![](https://freight.cargo.site/t/original/i/7f23044074a74916a022f632173a31d4f36efb16a93bb677e4ff6814e14627d7/Social2.jpg)
![](https://freight.cargo.site/t/original/i/0525c90ade8a5a3d16496579ea083299a4e198f373da266cd1c7d0de33603393/inMallScreen.jpg)
![](https://freight.cargo.site/t/original/i/fd6cfc751f0d6629e217aa0f19d10fe533f05370afa98d3b37b38bbffb775d77/2016_1_skatepark_base-copy.jpg)
![](https://freight.cargo.site/t/original/i/39bd8478e7bd3668a1b3eaa1834e43ed315867585b9872103d624f21a971e26f/BridgeBanner.jpg)
![](https://freight.cargo.site/t/original/i/f8097d7ba5ef3cf105f4cac4d6d9ad2cb44ddd2671a3ebd0ce3be58137c66ed9/Burj_Al_Arab_Projection.jpg)
![](https://freight.cargo.site/t/original/i/a62d8166b41f5bcbde0b1f24aa877a6352496fcb6238f42117f0a5537b9ca220/Burj_Khalifa_Projection.jpg)
![](https://freight.cargo.site/t/original/i/f6e83f9dc231238461bf567f16f37fb6b037629a041503e8bef9c05f30bcb011/D3parkingLot.jpg)
![](https://freight.cargo.site/t/original/i/e8fa6b4add1d6d1d0ca3342f211907f5ae773d81b4d90f33a29d540e38d0eb9c/inMallActivation.jpg)
![](https://freight.cargo.site/t/original/i/6406cdacd74ed09cd35a7ce0fd3d9bf4c913ebe9501f2303fe87e547553048ea/inMallProjection.jpg)
![](https://freight.cargo.site/t/original/i/6660dcc6b2aecc3d2794773e8ba434259fdc945ef7d62d34e856042598f4b901/LandmarkBuilding_Projection.jpg)
![](https://freight.cargo.site/t/original/i/e1b83117b7a66ed43633edad5d206e4df54b54b6926f1ac9e26c27a4b24e9daa/PreTease-Microsite.jpg)
![](https://freight.cargo.site/t/original/i/8b9351e3917a92a92c8f6c71a593ebade9063893771df824abeb4539891909ef/Sandart.jpg)
![](https://freight.cargo.site/t/original/i/df92bab9823250a1f7036536890ad7bcd7db10be587cde50d1234929db1e044c/skydive-banner.jpg)
![](https://freight.cargo.site/t/original/i/9fa41be1f888b743f67101d5644046581e94e0efe06579c5f0d956a481074b35/Social1.jpg)
![](https://freight.cargo.site/t/original/i/8c55585cabd80a87de53aa775bd1f2c8091de8d8b39b1b70205f707d2142b6d8/Social3.jpg)
![](https://freight.cargo.site/t/original/i/e715895aaa91fa219efb01f0a5fa037930a6bf78b2ebaf3c8e390942ffccc312/Social4.jpg)
![](https://freight.cargo.site/t/original/i/2e653515ba74edb321bad4ade4d90d0b79998f9e2d107a7ad1b5d74bcd49e83e/SpoofVideo-02.jpg)
![](https://freight.cargo.site/t/original/i/c5ec4400481f8458e1ee16db68e088c340ec3b25d85c6ce09ea10b49db514e38/tram.jpg)
![](https://freight.cargo.site/t/original/i/1e48aaee903a02eae0f28b7bb998c7cc83454203b8eaf9cad50fec20b5fb9537/Social5.jpg)
![](https://freight.cargo.site/t/original/i/f3240460c491ae5d8e24057027e2aa0a10d56611c0ce86ff6384543ff87a3af7/SpoofVideo1-01.jpg)
![](https://freight.cargo.site/t/original/i/d897f05db6101631833c7483d8f00fa162f9042086bd79c9500f974d5f9cd1ad/StreetWall.jpg)
Teaser Activations
![](https://freight.cargo.site/t/original/i/2ffe7be0ded76fa9bb2f746a9c3caabfbccda04425e3f02fd4aa359a184e0c9b/Screen-Shot-2018-05-21-at-5.24.03-PM.png)
![](https://freight.cargo.site/t/original/i/49c7127e286f9bf04edc46e8aa9fbb86117b01feda624b44fc447be2346904e9/Screen-Shot-2018-05-21-at-5.24.08-PM.png)
![](https://freight.cargo.site/t/original/i/ad1b8ee21bffe1974138ac0bcf13e6fa760a03f2d8b4879f9fcc4a934e64e8ce/Screen-Shot-2018-05-21-at-5.24.14-PM.png)
![](https://freight.cargo.site/t/original/i/ac7d812193db9249e1e168ed6f8d49d78869b01e6b2608e8952152fcb6007325/Screen-Shot-2018-05-21-at-5.24.45-PM.png)
![](https://freight.cargo.site/t/original/i/fa30990fb498b0caf6ec61908f5a468b7a3850e86d233d72d1cc519dd119cdd1/Screen-Shot-2018-05-21-at-5.24.51-PM.png)
![](https://freight.cargo.site/t/original/i/bad781a393a18e8d93edd38cf43b3b8e6860229888aa95b080c618628348ab98/Website_R3_San_V2-01.jpg)
![](https://freight.cargo.site/t/original/i/d2aead5c6367821708621da785e11a14b820b1bceb923a1de45460eb490ad5c4/Website_R3_San_V2-02.jpg)
![](https://freight.cargo.site/t/original/i/f0bf7c9c5114a434c7870a572d2750bb75daeb5ec9b4f15c5d40f4cc3c62319f/Website_R3_San_V2-04.jpg)
![](https://freight.cargo.site/t/original/i/8189ee71d73bca93537d487888d131341579c635c3b58412c8f36c6faca5d3e3/Website_R3_San_V2-05.jpg)
![](https://freight.cargo.site/t/original/i/fc9006712f54e5cbfc3569d9a2fbe3077a06a10e2844c79de2fd040994409954/Website_R3_San_V2-06.jpg)
![](https://freight.cargo.site/t/original/i/9b7bb0e03a62fc75af6a7e319b290b0ac22108b63a5d6a87d37e9d5780021343/Website_R3_San_V2-07.jpg)
Activation Concept Design
![](https://freight.cargo.site/t/original/i/ee4593ba7e7229beec28aa982144547c9c2d1c66d18d9154f674a54d72228772/Activation_maze_Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/7443442456d5394978d1114b2ef1d97ef48f54ef8638f6a81f2860585a8f6c11/Activation_maze_Artboard-2.jpg)
![](https://freight.cargo.site/t/original/i/e671fef67e2ef6996db5de59ce345b5d04060f6e0191b2c14a7810396c33f60f/Activation_maze_Artboard-3.jpg)
![](https://freight.cargo.site/t/original/i/f74e0ce2a4c9bfc8867cebcdf1bf0f16e60b8f40117d3403aaad6206c284c79b/Activation_maze_Artboard-4.jpg)
![](https://freight.cargo.site/t/original/i/85c8d19d91cb1be2e63745c1a996c244fbfde5df00060bd626e235090f6dba42/Activation_maze_Artboard-5.jpg)
![](https://freight.cargo.site/t/original/i/07b4366fe0c78c091e27d9c0e75791790eb8ef12445aa26347cf0eee211fd90b/Activation_maze_Artboard-6.jpg)
![](https://freight.cargo.site/t/original/i/459cdac49ad17b3b1c30f03ed8267ad289844b4ec83a54e9f6fd0ccbed881c30/Activation_maze_Artboard-6a.jpg)
![](https://freight.cargo.site/t/original/i/d25fefe40ce810d4083391e2b7c7c4865b04647cc832f6b26f8507e25bbaafc1/Activation_maze_Artboard-7.jpg)
![](https://freight.cargo.site/t/original/i/dd95189eebc9ed86b92e72273581965bd10748e47253dbb285aa65b478973d9f/Activation_maze_Artboard-8.jpg)
Tease Acivation User Journey
![](https://freight.cargo.site/t/original/i/f0a5e5d59d8f4b472828db46f3f455cf0d07c53491c0d17dd27521df66818593/Tease_Competition_User_Journey-01.jpg)
![](https://freight.cargo.site/t/original/i/49fe2a394ef26ec457f3e450b519a7336de9170f3c48a56d6ee04f481daa3760/Tease_Competition_User_Journey-02.jpg)
![](https://freight.cargo.site/t/original/i/c42cb55dc7312f30df33024ed37ac9ee4730be7f83890da22a7b68a06f03c9cf/Tease_Competition_User_Journey-03.jpg)
Jumble Business Cards
![](https://freight.cargo.site/t/original/i/2ad4f4b360089ab8f11f4035c34f884ad5a9174b314b1080caa2f8141a6f5fab/Screen-Shot-2019-06-02-at-3.10.48-PM.png)
![](https://freight.cargo.site/t/original/i/57935708e784422fdc98d0ed6031b48431bdc2b1916894065b325c5b077a4a2f/Screen-Shot-2019-06-02-at-3.11.05-PM.png)
![](https://freight.cargo.site/t/original/i/c0dd4cda3eb42639e5b0b1969bb5ba67109fb3b93a80c7586a380c85e78439ef/Screen-Shot-2018-05-21-at-5.25.00-PM.png)
![](https://freight.cargo.site/t/original/i/3d20ee47aaee87565ec3a2956013f5c20cc3a81c11042d43451339e268d5b803/Screen-Shot-2018-05-21-at-5.25.07-PM.png)
![](https://freight.cargo.site/t/original/i/28072cec1a9f27a12b2a398257e02684b1d9c9abf75d22e9e4bd443eae5da316/Screen-Shot-2018-05-21-at-5.25.14-PM.png)