Good Pays Saudi Payments Campaign
Art Direction, Motion Graphics and Animation
Banking & Finance | Saudi Payments | Riyadh, Saudi Arabia
The Brief
To promote cashless payments by educating the general public and business community of its benefits, including its importance during times of crisis such as the current COVID-19 situation.
The Music & Lyrics
Educating the public on
how the adoption of
digital financial
transactions can help
combat the pandemic of COVID-19
Communicating the
benefits of cashless
transactions with
consumers, retailers,
industries and
government through engaging means
Demonstrate how Saudi
Payments products and
services enhance the
move to a safer and
more secure cashless
society
Transforming the local
ecosystem to
accommodate and
promote digital
payments across
government, trade and
retail transactions
The video is an engaging, urgent plea to use cashless means of financial transactions using kinetic Arabic typography. Since I dont read or speak Arabic, this was a challenging ask even with the script fully translated in English. Because of the nature of the animation, each word needed to be clearly understood and the framing of the sentence made gramtical sense so that it would convey the key message in a dynamic, visual style.
