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Chapters Lobby Café
Brand Design


F&B | The Retreat Palm Dubai, M Gallery by Sofitel | UAE






The Brief:



The Retreat Palm Dubai MGallery by Sofitel is the first holistic wellbeing resort in the Middle East. Home to the world’s first Rayya Wellness centre, a philosophy of wellbeing and personal transformation of body, mind and spirit runs throughout the hotel.

Chapters, the resort’s lobby cafe, is a quaint place to socialise over a morning coffee or to enjoy the peaceful surroundings and read a book from our library as you enjoy afternoon tea. The design therefore needed to reflect the cafe’s concept of relaxation and reflection while immersing ones self into a book from the cafe’s library.






Logo








The Lyrics:



The brand has been designed to provide a sense of calm and time for self reflection. The design shows a quill writing the word Chapters in handwritten script typography that’s organic and stimulates warmth, approachability, belonging and ownership of the brand.



The Melody







Letterhead






Menus















  










Take-Away Packaging







Bill Holder












Signage












 © SANCHAREE SAHA 2019