Chapters Lobby Café
Brand Design
F&B | The Retreat Palm Dubai, M Gallery by Sofitel | UAE
![](https://freight.cargo.site/t/original/i/6e86ef06ad90e64a7034c9aa6b34fda6dafd2338043b71f0a07aa0273ee228df/Screen-Shot-2019-05-20-at-11.36.29.png)
![](https://freight.cargo.site/t/original/i/907051fc4cf7ec41529299120c54b6f3e1e8e635097f06f5229392eb12aa0627/Screen-Shot-2019-05-20-at-11.36.39.png)
The Brief:
The Retreat Palm Dubai MGallery by Sofitel is the first holistic wellbeing resort in the Middle East. Home to the world’s first Rayya Wellness centre, a philosophy of wellbeing and personal transformation of body, mind and spirit runs throughout the hotel.
Chapters, the resort’s lobby cafe, is a quaint place to socialise over a morning coffee or to enjoy the peaceful surroundings and read a book from our library as you enjoy afternoon tea. The design therefore needed to reflect the cafe’s concept of relaxation and reflection while immersing ones self into a book from the cafe’s library.
Logo
![](https://freight.cargo.site/t/original/i/39a954cbc82d3990de86b0746394399ac284c5475570948299e0b755758a9e3b/d9a1f560838727.5a5b426f80088.jpg)
The Lyrics:
The brand has been designed to provide a sense of calm and time for self reflection. The design shows a quill writing the word Chapters in handwritten script typography that’s organic and stimulates warmth, approachability, belonging and ownership of the brand.
The Melody
![Business Cards](https://freight.cargo.site/t/original/i/38ed74b4fd505989f09aa874df0a9644d25e4527f027a9e65d6e9cc209ba23a3/Chapters_BC_Mockup.jpg)
Letterhead
![](https://freight.cargo.site/t/original/i/ae903dfc78841146d130748b30cce9e291d40fd3a1a41d9cbca39ffa1bcfb94c/Screen-Shot-2018-07-29-at-10.20.43-AM.jpg)
Menus
![](https://freight.cargo.site/t/original/i/9da02fbed37c954b5c0b039efafe1ad88a0b2d0110434728741455570744ff27/Screen-Shot-2018-07-29-at-10.22.47-AM.jpg)
![](https://freight.cargo.site/t/original/i/bed5d3de63bdf2d763e214b68ee584ce3a188e1e397d8ef497f710746f3c6286/Screen-Shot-2019-05-20-at-11.31.00.png)
![](https://freight.cargo.site/t/original/i/3e5dbed506fd476bfdcc39ea6bbdd05986e42d3a98e179af6c564ff68a73f459/Chapters-menu-ArtAngelsMockup_Logo_1.jpg)
![](https://freight.cargo.site/t/original/i/ec79c7ea5591ffbae66ec73850de156b946a9b05ed92d3bfb5a25fd9ef8f0d17/Screen-Shot-2018-07-29-at-10.22.31-AM.jpg)
![](https://freight.cargo.site/t/original/i/2e1fbf95d85a92418318e6498005847f8cfab9c81086365ec0581e72c35d7e12/Screen-Shot-2018-07-29-at-10.23.13-AM.jpg)
![](https://freight.cargo.site/t/original/i/9006b26dd0ff7a9378f1f394a7743f0e0eee7015de4c4a18ab23308b85cd2b44/Screen-Shot-2018-07-29-at-10.22.36-AM.jpg)
![](https://freight.cargo.site/t/original/i/077749a60afc369a3378ea0a91ecb0176563de52f6b189dcc5c3e4d859a5f571/Chapters-Coffee-Mug-Mockup-01.jpg)
Take-Away Packaging
![](https://freight.cargo.site/t/original/i/39b1ff37ebca4db1c2e6132844de149c2f7b96d886cd199a966a4ef722b9d9ad/Chapters_takeaway.jpg)
![](https://freight.cargo.site/t/original/i/3650930dbfd7656df76ee9377191c094492de6b09268307389b854983c4d79d0/Chapters-takeawayOIJ7FC1.jpg)
Bill Holder
![](https://freight.cargo.site/t/original/i/e8788a3e03695ea67cfd26b40db75eef31ac40f66dd2699699c2ffaaf8da02a1/Chapters_BillHolder1.jpg)
![](https://freight.cargo.site/t/original/i/eaf77c85636ba845b8d7d41664e6a7f25ea48660c769c582a6e1dee0e007b138/Screen-Shot-2019-05-20-at-11.31.11.png)
Signage
![](https://freight.cargo.site/t/original/i/c8e1d29272b85a3dab6f3e8ca5012ea0071697126513e38b75211d4d7d5282e3/Chapters-Hanging-Wall-Sign-MockUp-3.jpg)
![](https://freight.cargo.site/t/original/i/612aa486f38ada60cfb525b02ca8bba5654a8fe05a5683cd4bc2c584c279befd/Screen-Shot-2019-05-20-at-11.28.18.png)