Takeda Sustainable Welcome Kit
Packaging Design
Pharmaceutacals | Takeda Pharmaceuticals International
![](https://freight.cargo.site/t/original/i/6254e76d819571d3cee6c7d39d1e0bb4b7b0db2f41157d94dcb6a6e667633efb/2-45ba4732745445.5692554567a3f.jpg)
![](https://freight.cargo.site/t/original/i/73cc1ddb1987d7184b683cf9a123a533c4c758b9262c79048730a36e938c632b/56263a32745445.5692554565aab-copy-2.jpg)
The Brief
Takeda Pharmaceuticals required a welcome pack for new recruits that was compact, easy to carry, innovative, sleek and distinctive whilst also being eco-friendly and true to Takeda’s rich cultural history.
Takeda’s Values
![](https://freight.cargo.site/t/original/i/6ffcac812899c95557fcebe4197ff41b1010d23122e57682a747a133c2b0ff1c/Screen-Shot-2019-05-24-at-17.50.32.png)
Takeda is an innovative company with its extensive range of medicinal products and R&D section, boasting Japanese heritage with the benefit of multicultural employees. The pack was required to portray these attributes & leave a lasting impression fostering pride and creativity.
The Inspiration
![](https://freight.cargo.site/t/original/i/ae2d389bd5bbca5733b7d3fccb87e3be2e10744135fa202529bc8f139297f2e4/Takeda-Presentaion_Artboard-6.jpg)
The Lyrics
The welcome pack is a compact cylinder made using sustainable production methods and material. The kit is a brown paper cylinder with a rice paper window that represents Japanese Shoji paper windows.
The Melody
![](https://freight.cargo.site/t/original/i/ff330d76a4fab6e72909cff1c8e28c218ab7d4bb89c2f51bf9a1eea2bb0e7475/Takeda-Presentaion-03.jpg)
![](https://freight.cargo.site/t/original/i/01cd4c1fa67fd9bba865ba79f0a369b9b7f661008d4209a71801c6ff203330b1/Takeda-Presentaion_Artboard-6-copy-2.jpg)
Inside
Welcome letter scroll representing the rich history of Takeda and it’s Japanese roots. The scroll has printed on it, a QR code directed to an induction microsite, a Japanese script that is the original credo of Takeda and forms the basis of its values and philosophy
![](https://freight.cargo.site/t/original/i/2020311614160caf0927e0a913c3d8bae6b52a1340fdfe180ac5a33d33ecead0/IMAG2636.jpg)
![](https://freight.cargo.site/t/original/i/08f9a3933d4eaa0bb2bd77455ce18612c094bf61301828900fe262bfb428ccfa/IMAG2645.jpg)
![](https://freight.cargo.site/t/original/i/1634f35c8f259832e7a2e6be7bbb0f49473968e16c74c3477c8cda29d287413b/8c75f232745445.5692554566a80.jpg)
![](https://freight.cargo.site/t/original/i/beb570773f193229596adbdabf8b7598d77b2428336a3999b2febcbfc6ed0ce9/IMG_4517a-copy.jpg)
![](https://freight.cargo.site/t/original/i/9e8a84b0aa838ef1e550b6eb39dc28109fcd1eb6f91cd2a420db05f035b0512d/Screen-Shot-2019-05-24-at-17.56.28.png)
USB drive designed to look like bamboo with a laser cut logo containing further instructions and an interactive presentation
![](https://freight.cargo.site/t/original/i/14906465ff31891fc075c467a2fbae168b18165def936a4bdc55ce53b1a8ccbb/7dbc2b32745445.5692554568ec6.jpg)
![](https://freight.cargo.site/t/original/i/6c1f12f4c5741e6204a1d7c63d62e223a105a4878d1f8f8d2dafca415553b9af/f795c632745445.5692554569e6a.jpg)
![](https://freight.cargo.site/t/original/i/8bf4fb50943df58663b64da60de1f162f15c5c4ff80549732eed45285081614a/IMAG2651.jpg)
‘be onboard’ badge is red and circular representing the rising sun on the Japanese flag. It is magnetically attached inside the lid of the cylinder, removable by lifting the brown ribbon.
![](https://freight.cargo.site/t/original/i/fafc4d8f10041f7a4dd5aef8caf3b499767dbd82c5a795dc210ca75c6e97ffd0/28790-04-Takeda-4.jpg)
![](https://freight.cargo.site/t/original/i/dc1081c747e949fed505c27aaa2366d92104a5c91a33264d891646229287975b/7101f532745445.569255456466e.jpg)
![](https://freight.cargo.site/t/original/i/057c0a9c2b0cb80e13d4912e65b353a4036de0e797724b4665576c9553f23a98/56263a32745445.5692554565aab-copy.jpg)
![](https://freight.cargo.site/t/original/i/6254e76d819571d3cee6c7d39d1e0bb4b7b0db2f41157d94dcb6a6e667633efb/2-45ba4732745445.5692554567a3f.jpg)