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Branding · Communication Design · Art Direction
Integrating Strategy with Empathy to Create Meaningful Brand Experiences
-Branding · Communication Design · Art Direction
THE
MUSIC & LYRICS
OF MY DESIGN PROCESS
My design process is inspired by my love for music. A good song is one where the essence of the lyrics is enhanced by the melody. For a brand, the lyrics are the core purpose of it’s existence, while the melody is it’s design & communication strategy.
I help brands find their song and enable them to communicate their core values, products & services to build empathic, meaningful connections with their audience.
Together, we make music.
RECENT AWARDS
GOLD
Creativity International AwardsBrand Design for a Real Estate Development
Shasky Properties’ debut offering in Dubai, Arc Residence, is a collection of 12 limited edition three-storey, 4-bedroom, modern, luxury residences located at a prime position in Jumeirah Village Circle (JVC), Dubai.
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GOLD
Transform Awards Middle East &
North AfricaStrategic & Creative Development for a Leisure Company Launch Campaign
Jumble is the region’s first game changing, one-of-a-kind leisure concept; a multi-sensory, immersive journey to a place that tests the boundaries of mental endurance and precision of skill.
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SILVER
Creativity International Awards
Brand Design for a Saudi Arabian Real Estate Company
The brand wished to portray its name Asateer (meaning ‘legend’ in Arabic) as a symbol of strength through simplicity, inspired by the idea and story of a phoenix.
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SILVER
Creativity International Awards
Sustainable Packaging Design for an Japanese Pharmaceutical Company in the UAE
A welcome pack for new recruits; compact, innovative, sleek and distinctive whilst also being eco-friendly and true to Takeda’s rich cultural history.
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BRONZE
Transform Awards Middle East &
North AfricaConceptualisation & Design for the Opening Ceremony of the Abu Dhabi Sustainability Week & Zayed Future Energy Prize
Having been an undoubted success in the past, Masdar proposed the challenge to create an opening ceremony like none before. One that would be creatively exhilerating and emotionally charged for the 10th edition of the Abu Dhabi Sustainability Week (ADSW) and the Zayed Future Energy Prize (ZFEP).
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BRONZE
Transform Awards Middle East &
North AfricaBest Brand Evolution
After 10 years of success as a business, the Creative Zone brnd needed to live up to its reputation and redesign its brand to be more relevant, current and engaging with its target audience while alsodiversifying its portfolio and catering to wider customer base.
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Ideas that became brands and brands that found their song.
BRANDING & PACKAGING ART DIRECTION UX/UI STORYBOARDS & ANIMATION
Let’s do great things together
Get in touch to collaborate on crafting meaningful brand experiences and making the world a better place through inspired strategic and creative branding, advertising and communications solutions :)
SANCHAREE SAHA
Brand Development · Art Direction · Design
hello@sancharee.com
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